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SEARCH Home About Team Portfolio Careers Labs News & Views Contact YOU IMAGINE. CREATE. DISRUPT. WE SUPPORT. AMPLIFY. BELIEVE. MEET THE ENTREPRENEURS BUILDING BEST IN CLASS COMPANIES Echodyne Echodyne’s innovative high-performance radar sensors are built on patented MESA™ technology that provides high-resolution 3-D situational awareness data for autonomous vehicles, unmanned aircraft systems, critical infrastructure and border security, and smart cities. A unique blend of agile hardware and intelligent software provides unprecedented machine perception, safety, and reliability. “Madrona has been a great partner for Echodyne,” says Echodyne co-founder Eben Frankenberg. “The entire Madrona organization has been engaged and constructive since the beginning, from the board partner to other partners and staff.” Madrona Team Tim Porter echodyne.com Heptio Use of Kubernetes to orchestrate containers is transforming application development and deployment. Founded by two of the creators of Kubernetes, Heptio offers the products and expertise that enterprises need to adopt this game changing technology. Heptio customers unlock the full potential of upstream Kubernetes. The Heptio Kubernetes Subscription includes the tools and services that organizations need to transform developer productivity and resource efficiency. Heptio has been transforming too and, “Madrona has been a stellar partner at every step,” notes Craig McLuckie, CEO and co-founder. “Tim Porter offers remarkable insight and perspective on what it takes to build a great company. We feel not only his support, but the strength of the entire Madrona team every day.” Heptio was acquired by VMWare in December 2018. Madrona Team Tim Porter and Maria Karaivanova heptio.com Redfin The $50 billion real estate industry is undergoing a technological transformation thanks to Redfin, whose mission to reinvent real estate in the consumer’s favor has empowered consumers and introduced fundamental changes in the client-agent relationship. Said CEO Glenn Kelman, “Redfin is made of up software engineers working beside real estate agents. It’s rare that two such disparate groups have the opportunity to learn from each other and share a common goal.” He added, “When we started, funding operationally intensive businesses like ours wasn’t very popular. But Madrona wanted to help build a company for the ages. Over the years, Madrona has given us so much more than cash. They have been confidantes, advisors and supporters in countless ways.” Redfin went public in July 2017. MADRONA TEAM Paul Goodrich and Scott Jacobson redfin.com Rover “I had no intention of Rover becoming a Madrona investment. I was just trying to solve a problem we had with our family dog when we went out of town,” said Madrona’s Greg Gottesman, founder of Rover. After winning Startup Weekend and putting up the original site, the team was overwhelmed with customer demand. “But the company didn’t really take off until we found Aaron Easterly, who, in addition to being an incredible CEO, is as passionate about dogs as anyone I have ever met.” Added Aaron, “Rover has always been more than a business opportunity. It’s a mission to bring the joy of pet companionship to every responsible person in the U.S.—whether they work long hours, travel frequently, or don’t have a local network of family and friends to help out with care. We’re an unholy mix of ecstatic dog nuts and analytical data geeks.” MADRONA TEAM Scott Jacobson and Ishani Ummat rover.com Integris As protection of customer data becomes a fully professional role at companies around the globe, rather than a sideline of the legal department, Integris is building the software that empowers organizations to know where all their customers’ personal information is located. In an era of strict regulation and rigid compliance mandates, companies require privacy intelligence that is actionable and traceable. Co-founder and CEO, Kristina Bergman said “Madrona is a true extension of the team amplifying everything we need to do to be successful, whether it’s recruiting, PR, connecting with customer prospects, or being a sounding board for strategic decisions. They’re not just an investor, they’re an invaluable partner.” MADRONA TEAM Tim Porter integris.io Apptio In an increasingly complex world of IT solutions and market pressures, Apptio provides the cloud-based software that helps CIOs manage the business of IT. The company pioneered the discipline of Technology Business Management (TBM) and is the leading provider to Fortune 100 companies. “We delivered our first version of our product using less than a million of spend and a team of 15 people,” said Apptio CEO Sunny Gupta. “Within six months we had five paying customers. This was done, when the financial crisis was in full force.” And Sunny’s thoughts on working with Madrona Managing Director Matt McIlwain, “Matt has been a strategic partner and advisor to us, which has been incredibly valuable at the start of Apptio through today. Madrona believed in me from the beginning, when I was an untested, first-time CEO at iConclude. I am proud of what we are building at Apptio and gratified by the support Madrona has shown over the years.” Apptio was acquired by Vista in 2018. MADRONA TEAM Matt McIlwain and Tim Porter apptio.com Indochino The great challenge for consumers buying apparel online is not knowing whether something will fit. Many companies are building technology to help consumers figure out which standard sized clothes might fit. Indochino (which started as an entrant into a student business plan competition) is taking another tack, re-engineering manufacturing in order to move from a world of mass production to one of mass customization. It’s a thorny problem, but one Madrona is excited to help solve. “Madrona is patient, invested in building great companies over the long term, and has a broader perspective than other folks,” said Indochino CEO Drew Green. “We found the team to be very experienced, both as investors and previously as operators, which has been invaluable in driving Indochino’s success.” MADRONA TEAM Scott Jacobson and Ishani Ummat INDOCHINO.COM Jama Software Jama is literally helping rocket ships get into space with SaaS software. Building products is exciting, but managing that process is often frustrating – Jama Software’s Product Delivery Platform is designed to help teams work better together and bring products to market more quickly. And data shows it works – products are finished 18% more quickly. “Jama is transforming how companies conceive, build and deliver products,” said Madrona Managing Director Tim Porter. “I love the team’s maniacal customer and product focus as they build their product and create this new category of software that just makes product management work better.” MADRONA TEAM Tim Porter and Elisa La Cava jamasoftware.com Igneous Igneous Systems is working to change the way enterprises are building and scaling data centers using the cloud. “Given that we are in stealth mode, there is little public information about us,” said CEO Kiran Bhageshpur. “That said, we are a bunch of folks who will happily tell you what we are up to, especially if you are an engineer excited about large scale distributed systems.” He continued, “Early stage investing is a very hands-on business. We wanted a partner willing to roll up their sleeves and help us build the next great Seattle company. We consider ourselves fortunate that Madrona chose to support us. Incubating in their wonderful offices was an added bonus.” MADRONA TEAM Matt McIlwain and Maria Karaivanova igneous.io Highspot Highspot is an award winning sales engagement platform that helps companies win more customers. Highspot brings together content management, sales guidance and buyer engagement capabilities to provide a complete picture of the engagement and surface up the content most relevant to the situation. “ We started working with Madrona in our first wee...